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USP FOR A TELECOM OPERATOR IN A FOREIGN MARKET

A leading telecom operator, working in the business customer and public administration sector, asked Disruptive Concepts to create a unique selling proposal for a foreign market. Here is what we did...

Initially we completed a detailed analysis of the market situation reviewing current trends. Concurrently we liaised with staff members on an internal cross organisational consultation process. This allowed us to facilitate brainstorming exercises from which we cultivated staff suggestions and opened up the possibility of blue sky thinking. Finally we formulated and delivered a full and comprehensive marketing strategy that will take the company forward into the next decade.

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