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IMPLEMENTING CREATIVITY MANAGEMENT

THOUGHTS ON HOW TO INTRODUCE CREATIVITY MANAGEMENT WITHIN YOUR ORGANISATION

by Jan Kaczmarek, Dr. Jakub Lebuda, and Sebastiano Lombardo.

Abstract:
Innovation comes from questioning the validity of established ways of thinking. It requires creativity skills. But what is creativity?

Creativity is often considered something unstructured and chaotic. On contrary! Creativity facilitation is a structured, focused and accountable approach. Besides a general knowledge on group work techniques, creativity requires skills at the project level – tested and repeated over time. Creativity skills should be a part of a regular formation of all professionals. However most of them have never received any explicit education in creative thinking and group work. Especially in Poland. And that impacts your business. In a negative way. This document presents some thoughts on how the company could design and implement an innovation initiative without having to initiate a separate project in addition to ongoing large projects. The idea is to use the existing activity as a stepping stone to introduce to the organization knowledge about creativity management and to create opportunities to build the competence needed to manage creative processes in research projects. The intention is not to establish a formal innovation initiative in the company. The initiative presented in the document will ensure that the various activities, as they are initiated in ongoing projects to present and implement methods for creativity management, won’t become separate incidents detached from each other (although the users might perceive them as such to begin with) by using them as single pieces to slowly yet steadily build value creation in the form of continuous innovation learning.

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